Generate useful data from your customers to drive your strategy.
KNOWLEDGE | STRATEGY | MINDSET
Great business is about the exchange of value between the supplier and the customer. Every transaction and interaction should be measured as a relationship of profit. It is critical to listen to your customers to ensure that your business is satisfying their needs.
Customers surveys provide a valuable insight into how your customers value your products and services. It makes good sense to generate data from your customers.
Customer insights help you:
Gather demographic information, i.e. gender, age and location so you can understand your customer profile and develop targeted marketing campaigns.
Evaluate your operational efficiencies based on what is important to the customer.
Determine how well your product or service offer stacks up against your competitors, i.e. on quality, price and service
Improve engagement with your customers.
Learn about how your customers really value your product and service offer in terms of quality, price, service standards, and what is important.
Time-frame: 2 to 4 weeks to gather insights and interpret findings
End-product: Action plan on how to improve customer engagement
How to get the ball rolling: Catch up with Martin for a coffee