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CUSTOMER INSIGHTS

Generate useful data from your customers to drive your strategy.

KNOWLEDGE  |  STRATEGY  |  MINDSET
 

Great business is about the exchange of value between the supplier and the customer.  Every transaction and interaction should be measured as a relationship of profit.  It is critical to listen to your customers to ensure that your business is satisfying their needs.


Customers surveys provide a valuable insight into how your customers value your products and services.  It makes good sense to generate data from your customers.

 

Customer insights help you:

  • Gather demographic information, i.e. gender, age and location so you can understand your customer profile and develop targeted marketing campaigns.

  • Evaluate your operational efficiencies based on what is important to the customer.

  • Determine how well your product or service offer stacks up against your competitors, i.e. on quality, price and service

  • Improve engagement with your customers.

  • Learn about how your customers really value your product and service offer in terms of quality, price, service standards, and what is important.

 

Time-frame:  2 to 4 weeks to gather insights and interpret findings

 

End-product: Action plan on how to improve customer engagement

 

How to get the ball rolling: Catch up with Martin for a coffee